1. Mobile Web

If your webpage is not designed to provide mobile-optimized browsing, you might consider that more than half of your user traffic is poorly viewed by web content, and it is estimated that by 2020 this trend will increase.

2. Video

50% of people surfing the Internet consume video content and by 2020 it is estimated that it will increase to 85%. It is a reality that we are becoming more and more in touch with video content (whether news, commercial, tutorials, etc.), if your site does not have video embedded as part of content, it may be time to do it already. .

3. Chat online

It is now common for customers to become more demanding and to behave proactively when purchasing products or services. This means that traditional techniques to influence your decision are becoming obsolete.

4. Optimization

Web development platforms are evolving at a high speed and if we do not keep up-to-date with the improvements we have, we run the risk of lagging behind, a site needs to be optimized for its load time and its design considerations. and visual style, navigation, browser compatibility, SEO search engine optimization and security.

5. Web design

Web pages will focus on the customer experience, and this will be sought on in web design, especially an integral relationship between content, social media, mobile optimization, personalization and sales conversion.